Summary Sporter, a key player in the MENA and GCC online retail space, faced challenges with inefficient data collection and faulty Google Analytics 4 (GA4) implementation. Our comprehensive solution involved reconfiguring GA4 from scratch and standardizing the data layer, enhancing the accuracy of e-commerce tracking. This led to a significant improvement in data integrity, achieving […]
Client Overview: Decathlon Decathlon, a global leader in sports retail, offers an extensive array of products catering to a wide range of sports. Their online platform mirrors their commitment to quality and accessibility, providing an all-encompassing digital shopping experience for athletes and sports enthusiasts across the globe. Challenges and Goals The Decathlon marketing team was […]
Client Overview: SkyWatch SkyWatch.ai, a leader in aviation insurance, is renowned for its innovative approach to providing tailor-made insurance products. As part of VOOM, a notable InsurTech company, they offer a range of solutions, including Drone Insurance, Aircraft Renters Insurance, and Aircraft Owners Insurance. Their commitment to revolutionizing insurance for the mobility sector is underpinned […]
Enhancing Facebook Ad Conversions on Shopify Plus: Achieving 99% Conversion Accuracy with Server-Side Tracking
VitaCup encountered challenges in optimizing Facebook ad campaigns and attributing accurate results. The substantial portion of its audience using iOS devices led to ad attribution losses owing to the iOS 14 Intelligent Tracking Prevention measures.
Leveraging First-Party Data & Server-Side Tracking to Reduce Marketing Spend for an Entertainment SaaS Platform
Client Overview 789ten.com stands as a leading provider of premium electronic music producer tools and tutorials sourced from top global artists and brands. The platform offers valuable insights and tutorials via its YouTube channel, delivering free tips and tricks in concise, informative formats. Our Role As Facebook Marketing and Analytics Developers, our objective was to […]