Sporter Achieves 93% Marketing Data Accuracy

Summary Sporter, a key player in the MENA and GCC online retail space, faced challenges with inefficient data collection and faulty Google Analytics 4 (GA4) implementation. Our comprehensive solution involved reconfiguring GA4 from scratch and standardizing the data layer, enhancing the accuracy of e-commerce tracking. This led to a significant improvement in data integrity, achieving […]

Decathlon’s Success: Achieving 93% Conversion Accuracy & Empowering E-commerce Data Enrichment

Client Overview: Decathlon Decathlon, a global leader in sports retail, offers an extensive array of products catering to a wide range of sports. Their online platform mirrors their commitment to quality and accessibility, providing an all-encompassing digital shopping experience for athletes and sports enthusiasts across the globe. Challenges and Goals The Decathlon marketing team was […]

94% Data Accuracy Achieved:’s Tag Manager and Data Layer Audit Success

Client Overview: SkyWatch, a leader in aviation insurance, is renowned for its innovative approach to providing tailor-made insurance products. As part of VOOM, a notable InsurTech company, they offer a range of solutions, including Drone Insurance, Aircraft Renters Insurance, and Aircraft Owners Insurance. Their commitment to revolutionizing insurance for the mobility sector is underpinned […]

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